9 min read
How to expand from Shopify to Amazon EU without losing margins
The five hidden costs of cross-border marketplace expansion — and a step-by-step checklist for keeping your unit economics intact.
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Practical playbooks for selling on marketplaces
Operator-written guides on listing optimization, inventory sync, marketplace expansion and AI customer support — no fluff, no generic advice.
11 min read
Allegro listing optimization: 11 tweaks that lifted conversion 38%
From title structure to “Smart!” eligibility — exactly what we changed across 1,200 listings, with before/after numbers.
Read article → 13 min read
Inventory sync across marketplaces: the architecture that prevents overselling
Event-sourced stock, idempotent reservations and the 3 race conditions every multichannel seller eventually hits.
Read article → 8 min read
AI customer support for marketplaces: when it works and when it backfires
What we learned automating 240,000 buyer messages — including the 4 categories of question you should never let an LLM answer.
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